The Problem
DisclosureFest had put together a new merch line to support their fundraising efforts and to increase funds for the local Los Angeles Community on Skid Row. DisclosureFest connected with Gaeanovo since they were looking for a conscious brand, who spoke the same language, to increase awareness and engagement; overall, to relate their empowering message to the world.
About
Disclosurefest Nonprofit is a community-based platform uniting like-minded people in an effort to raise consciousness in health and wellness and to create awareness of global environmental and humanitarian initiatives with volunteer-based programs.
Disclosurefest Nonprofit reached out to Gaeanovo to help raise funds and increase traffic to their website and socials.
The Solution
We analyzed DisclosureFest current socials and analytics to help develop an effective plan. We created multiple marketing campaigns to tie in their organic social media and ads. By building audiences and creating lookalike sets, we targeted past and new potential donors. With the use of A/B testing, we identified what kinds of creatives and language brought in more results, helping reduce costs. We made sure our ad campaign worked beautifully with their organic social media.
RESULTS
Cost Per Result: $0.0001
Reached + 1Million People
2K Unique Website Conversions
Post Engagement: +400K Impressions
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